Cubs x Southwest Airlines Partnerships

At Cubs Convention 2026, Southwest Airlines transformed the Season Ticket Holder lounge into the Southwest Club. Outside, fans lined up to call dibs in an oversized airline seat, earning a boarding pass with a limited-edition Cubs x Southwest pin and a photo printed as a postcard.
Inside, elevated hospitality set the tone with lounge-style seating, meet-and-greets and autograph signings with Cubs legends and fan favorites like Pete Crow-Armstrong. Guests also got access to a custom hat bar where they received personalized Southwest and Cubs caps and three additional limited-edition pins. Every detail reinforced one clear message: Southwest has officially called dibs on the Chicago Cubs as the official airline partner.

Agency
Jack Morton

Southwest Calls Dibs!

On Jan. 10, 2026, Southwest Airlines hosted a fan experience at the Southwest corner of Wrigley Field, near the iconic Wrigley Field Marquee to celebrate the airline’s new partnership with the Chicago Cubs. Fans enjoyed a photo op in a giant airplane chair, hot cocoa, and special appearances by Cubs All-Star centerfielder, Pete Crow-Armstrong, Cubs radio play-by-play broadcaster, Pat Hughes, and beloved mascot, Clark the Cub.

My Roles

Experiential Design

Wayfinding & Signage

Event Lockup Design

Art Direction

Digital & Print Collateral

Print Production

Meet & Greet Lineup
Jeremiah Paprocki
Dibs Flags
Hot Cocoa Hospitality
Heart Ball Photo Op

Partnership Launch at Swift Tavern

The Southwest Club At Cubs Con.

At Cubs Con 2026 we reimagined the Season Ticket Holder Lounge into an airport-style VIP lounge designed exclusively for die-hard Cubs baseball fans to relax, talk baseball, get exclusive merch, and get to meet and get autographs from their favorite Cubs players.